A mission to ensure good recovery without losing the good customer relationship.

The short story
Debbie is a SaaS platform developed for organizations with high requirements for security, compliance, and operational reliability—including banks, credit institutions, financial service providers, utility companies, telecom companies, and professional debt collection agencies.
The platform was founded in 2018 by software architect Emil Brandt and lawyer Michael Brandt, who have more than 20 years of experience in debt collection and large portfolios. Debbie has since developed into a comprehensive solution covering the entire value chain from reminder flows to pre-collection and actual collection.

In 2022, the platform was divided into two modules: Debbie Dunning (automated reminder and pre-collection flows) and Debbie Collect (debt collection and case management). Later that year, the company also developed Debbie Freezing for use in the Danish Parliament's Winter Package in response to demand from several utility customers.

Today, Debbie is increasingly used by financial players. The platform operates according to the principles of ISO 27001 and is audited annually via an ISAE 3000 Type II statement, which documents that our controls work in practice. Debbie supports Entra ID, SSO, role-based access control, and a security architecture built on secure-by-design principles that match the requirements of the financial sector.

Debbie is continuously expanding in the Nordic region and Europe, helping companies modernize payment management and collection—without compromising on customer journey, security, or compliance.
Where we are
Our head office is in Copenhagen FinTech Lab, Applebys Plads 7,
1411 Copenhagen K.
Day-to-day operations are in the hands of Jimmie Villadsen (CEO), Emil Brandt (founder and CTO), Frederrick Hamann (CSO).

"My goal as CEO of Debbie is to build on the strong foundation that has been created and continue to deliver innovative solutions that help companies optimize their collection processes in a respectful and customer-centric way.

My motivation stems from a belief that financial health and great customer experiences can go hand in hand. Debbie creates value by putting the customer journey at the center, and it's a core value I am dedicated to further developing.

We are focused on solving complex challenges for growing and transforming businesses. Our mission is to be a strategic partner that makes it easier for our clients to maintain relationships, strengthen liquidity, while taking care of their brand and reputation.

I am proud to lead Debbie as we make a difference for businesses across industries and geographies every day."

Jimmie Villadsen

CEO

"My wish was to create a solution where recovery and debt collection are done in a respectful way to retain customers and with a focus on reputation management. And I am proud that we have succeeded.

There was a specific need from my father's law firm, which was responsible for large recovery portfolios, and it has been optimal to develop the solution based on real cases, real clients and for real case handlers.

Debbie has evolved from only being used for debt collection by collection agencies and lawyers to also being used for debtor services in companies, so now we deliver customer-oriented recovery from invoice to overdue and bailiff to prescription."

Emil Brandt

Founder and CTO

"I've always been driven to create commercial growth with meaning - where technology, people and business come together.

At Debbie, I get to help shape a new standard for how companies work with payment flows and customer experiences.

As CSO, I'm responsible for developing and executing our commercial strategy with a focus on growth and scaling in the Nordics. I'm committed to ensuring that our solutions not only deliver results for our customers, but also set new standards for what to expect from a modern, value-driven SaaS business.

Debbie combines the best of both worlds: a strong purpose and a scalable technology that creates real impact - both on the bottom line and in the relationship with the end customer. That's exactly what motivates me every day."

Frederrick Hamann

CSO

"At Debbie, I help bridge the gap between technology and people - and that's where I feel I create the most value.

I work every day to ensure that our customers not only get off to a good start with Debbie, but also get full value from the solution on a daily basis. As Customer Success Lead, I am responsible for onboarding, operating and developing our partnerships, and I am passionate about making complex processes simple and value-creating.

My background in consulting, account management and digitization has given me a strong understanding of customer reality - and what it takes to create trust and progress. I thrive in dialog with people, and I work in a structured and data-driven way to ensure we reach common goals."

Jonas Brauer

Customer Success Lead

Board and advisory board
Emil Brandt
Founder, CTO, Board Member
Nikolaj Opstrup
Board Member
Ulrik Falkner Thagesen
Advisory board
Henrik Brandt
Board Member
Christian Peytz
Board Member
Michael Brandt
Board Member
Debbie is a proud member of the Copenhagen FinTech Lab, which is housed at the Danish Finance Association in Christianshavn and has fostered several successful Danish startups.
The strategic partners in Copenhagen FinTech are the Danish Finance Association, the Confederation of Danish Industry, Finans Danmark, Forsikring & Pension, the Ministry of Education and Research and the Danish Business Promotion Board.
Debbie is financed by private investors complemented by loans from the Growth Fund.
The Growth Fund is the government's financing fund. In partnership with banks and private investors from Denmark and abroad, the Growth Fund selects and develops the companies that Denmark must not miss out on. Vækstfonden has the experience and expertise to make things grow and companies expand - from digitising a craft company in Sallingsund to launching a robotic arm in Silicon Valley. Innovation, social return and responsibility are the benchmarks the Growth Fund uses when assessing projects. "But we never forget that the companies we select and develop must make things happen and put people to work. Throughout Denmark."

Learn more - contact us here